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May Campaign
The Smartest Upgrades to Sell for Top Dollar This Spring
This May, help your clients boost their home's value with strategic, high-ROI upgrades. Curb appeal alone can boost sale price by up to 14%, and a minor kitchen remodel has an average ROI of 81% (REALTOR® Magazine, Remodeling). Smart home features and fresh, neutral paint also drive faster, higher offers (Zillow, Security.org). With FirstTeam Concierge, sellers can make these improvements with no upfront cost.
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April Campaign
Real Estate Myths Debunked
April is the perfect time to educate your sphere and stand out as a trusted advisor. This month’s campaign tackles common real estate myths with proven facts: You don’t need 20% down to buy a home—the median down payment for first-time buyers is just 8% (NAR). Overpricing your home can cost you; price cuts lead to an average 8% loss compared to well-priced homes (Redfin). And while interest rates may fluctuate, buyers still gained an average of $64,000 in equity in 2024 (CoreLogic).
March Campaign
The Great Wealth Transfer
The Great Wealth Transfer is a historic $19 trillion shift, with Baby Boomers passing down home equity to the next generation. This creates unique opportunities for both buyers and sellers. Sellers can leverage years of property appreciation, while buyers gain access to premium inventory. Those anticipating inherited wealth can also plan strategically for real estate investments. With expert guidance, you can navigate this once-in-a-lifetime transition with confidence.
February Campaign
Find a Home That Makes Your Heart Skip a Beat
February is a great time to buy or sell! Fewer homes on the market (11,380 sales/day, median 49 days) mean less competition for sellers, while buyers gain stronger negotiating power (NAR). Spring sees more listings (16,530 sales/day, median 33 days), so acting now gives you an edge. 66.3% of homes listed in February and March have successfully sold since 2012 (Yahoo Finance).
January Campaign
New Year, New Home
Sellers are more motivated, often pricing homes 1-3% lower than summer peaks (Redfin). Mortgage rates are expected to stabilize in early 2025, improving affordability (Freddie Mac). With less buyer competition in winter, you’ll have stronger negotiating power (NAR). Plus, homeowners gained an average of $34,300 in equity in 2024, making it a great time to reinvest (CoreLogic).
December Campaign
Leverage the Holiday Spirit to Maximize your Home’s Value
According to HousingWire, housing inventory drops 13.4% in December compared to November. Realtor.com reports homes sell 9% faster in winter than spring/summer. The National Association of REALTORS® (NAR) indicates a 2.3% price appreciation and notes that 28% of buyers are cash buyers during the holiday season.
November Campaign
Creating Generational Wealth Through Real Estate
According to a recent report by the National Association of Realtors (NAR), home purchases for multigenerational living are rising, driven by wealth transfer and family needs. November attracts serious buyers looking to close deals for tax benefits and invest in generational wealth, with luxury buyers less affected by seasonal trends.
October Campaign
Turning a New Leaf in Homeownership: Buying and Selling with FirstTeam®
This is a movement of billions. Whether you’re most comfortable contributing time to help achieve our advocacy goals, money to help us grow, or energy to put political pressure on our governments to change, we need you on our team.
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